Are permanent lights a good business investment?

Whether you’re an owner or a manager working within a predefined budget, you’re always looking for ways to stand out from the crowd. Or protect your assets. Or generate more sales. Or build a stronger employee culture. 

The point is, you have a lot to think about, but permanent lights don’t need to be one. It just makes sense. Why? I’m glad you asked.

Do you want to build your brand?

A study of 220 consumer products by the Marketing Science Institute (MSI) found that businesses can command up to a 26% premium on their prices when they have a superior brand reputation (assuming quality is identical). 

One way you can implement this into your brick-and-mortar business is consistent colouring in your logo and promotional material, which Forbes found to increase brand recognition up to 80%!

With permanent lighting, you can show off your company colours in a fun eye-catching way that is sure to turn heads.

Ford Trimlight permanent lights

Do you want to attract more customers?

As a brick-and-mortar business, you need customers entering your building. Stand out from the crowd with completely customizable lighting displays that are both consistent with your brand and cost-effective for your business. 

Permanent lighting provides flexibility and versatility. Show how attuned your business is to current social events, holidays or sporting events. 

Have fun with it! Work and play can go hand in hand when it comes to marketing your business.

Do you want to protect your property?

When the sun goes down, you still want to protect your assets without looking like a prison wall… 

Combine aesthetic accent lighting with strategic placement to keep your property lit and protected when you’re not around. There is no more versatile lighting solution for both accent and security lighting

Restaurant permanent lighting

Do you want to create goodwill in your community?

While lighting certainty isn’t enough when it comes to pertinent social issues, it is a great first step to showing where your support lies. 

Whether it’s social causes, community events or local sports teams, show your support for causes you care about and start building the goodwill of your community.

Do already spend time and money decorating your building?

If you are already decorating for Christmas, you’re already spending money and energy every year to put up lights. 

Stop wasting your team’s time or money hanging Christmas lights and get a one-time installation with infinite design possibilities. 

It’s time to get back to working on your business, not in it. 

So are permanent lights worth it for your business?

This is up for you to decide, but hopefully, this has helped you come to an informed conclusion.

Convinced and ready to get your free estimate AND you live in the Ottawa region?
Convinced and ready for your estimate but you live outside of Ottawa?